From now on, tyre manufacturers are authorised to communicate on the performance of their tyres within the context of a new European labelling system. This label will be applicable to new products from July 1st 2012 and clients have to be informed in a uniform manner from November 1st. The editorial staff of Fleet & Business and Truck & Business will publish a complete table on the subject and its implications in their June editions.
According to our information, and notwithstanding the fact that further statements may yet be made, most brands will begin their communication campaigns on July 1st for car tyres (Bridgestone, Continental, Michelin and Yokohama) and a little later for heavy truck tyres. Goodyear/Dunlop and Hankook are to start their campaigns at the beginning of June.
| 31/05/2012 | Claude Yvens